USEMP
USEMP (User Empowerment for Enhanced Online Presence Management) is a project funded by EU FP7 with the mission to raise citizens´ awareness of their digital footprint in social media and give the users´the control of their personal data.
Sharing data on Online Social Networks (OSNs) has become an important part of the everyday lives of a wide majority of European citizens. OSN users share a myriad of volunteered data, (such as photos, videos, texts, Web queries, likes) and are observed by a variety of Web services through various applications (such as browser cookies or location trackers) that record a mass of online behavioural data.
The USEMP initiative will take up the challenge of developing tools to empower users with regard to their volunteered (posted), their observed (behavioural) data and the inferred data, which basically drive most of the business models of OSNs. Of key importance for the project will be to empower users by enhancing the understanding and control over the data they distribute or interact with.
Two tools will be deployed that give users the control of their personal data:
- USEMP Presence Control Tool –Who am I in social networks?
- USEMP Economic Value Awareness Tool – What is the value of my personal data?
The project will run for three years with partners from six countries applying a Living Lab approach involving users in the design, development and testing of the USEMP tools.
Furthermore, USEMP is set to contribute to current debates concerning the way personal data are handled by OSNs and regarding the economic value of personal information and the way it is monetised.
Project duration: October 2013 – September 2016
Project Manager LTU-CDT: Marita Holst. CDT
LTU Scientific director: Anna Ståhlbröst, Assistant Professor Social Informatics
Project partners: CEA (France) - coordinator, iMinds(Belgium), CERTH(Greece), HW COMMUNICATIONS LIMITED (UK), LTU (Sweden), Velti(Greece) and ICIS (the Netherlands)
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